Let Your Customer Do the Talking: Case Study Tactics & Strategies
Nothing helps a potential customer get over the hump than hearing about how their peers are already using your products and solutions.
In this session we will cover the fundamentals of quickly creating case studies that explain your product's value proposition and legitimize your solutions efficacy in a given market.
Topics will include:
Goal-setting & Groundwork
Finding Good Subject Matter
Ingredients of an Effective Case Study
Interview Guide Development
How to Leverage a Good Case Study in the Content Marketing Driven World