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m.flux – When Your Product is the Experience
We’ll discuss mcommerce and the focus on the mobile web or mobile apps from a user experience perspective. ECommerce and mCommerce solutions require development of the product as the interface between customer and a buying experience, and in most cases it doesn’t matter if there’s really a product behind it. The mobile site is intangible, constantly changing, and delivery is different for the product manager – to the extent there’s incorporation of design simplification, key result focus, and the importance of defining what the true business objectives are. Beyond requirements, user stories, or just a functional site, mCommerce may drives…
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