43 results found
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Successful Go To Market Strategies
New products are the life force that sustains our companies. Yet the journey from the lab to market success is fraught with peril. How do you avoid having your product trapped in this Valley of Death?
In this session we will use a case study of an actual breakthrough innovation that was successfully brought to market.
We’ll cover the following topics.
• The three major obstacles to new product success
• A 4 step process for successfully introducing new products.
• The one question to ask your prospects to accelerate their buying process67 votes -
Product Managers and the FDA
What is the role of the Product Manager in Medical Device or other FDA -regulated environment?
How can operating in a regulated environment make you a better product manager?
Which Product Management skills are particularly valued by the FDA?2 votes -
How to Build Roadmaps that Stick
Wouldn't it be great if no one could argue with your roadmap? Wouldn't it just rock if you could cut through the endless debates and circular arguments, get to consensus, and just execute?
I'm Bruce McCarthy, VP of Product at NetProspex and Chief Product Person at UpUp Labs. In 17 years as a product person, I've built a roadmapping methodology on 5 pillars:
- Strategic goals
- Objective prioritization
- Shuttle diplomacy
- Transparent themes
- Punctuated equilibrium
At last year's ProductCamp, my standing-room-only session on prioritization was a huge hit with product people. This year I will focus on translating your priorities into a…
124 votes -
8 votes
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Thinking Globally With Your Product Marketing
Whether your business is just starting out or if it has been around for 50 years, it’s important to think globally when developing and executing your product marketing strategy. This presentation will give you tips from marketing experts on some of the things you can do today to prepare for global growth. It will cover topics such as how to best prepare your marketing content for translation; how to identify who your competition is outside the United States; and how to run lead generation programs for your in-country sales reps. All attendees at this session will receive an ebook containing…
26 votes -
Steve Johnson's stories of product management
Come hear my shaggy-dog stories about product management but watch out!—you might just learn something along the way. Learn about the product manager and the car that broke down. Learn why Star Trek is a better marketing metaphor than Star Wars. I’ll explore five principles for product managers and product marketing managers—all in story format.
SLIDES
http://www.slideshare.net/sjohnson717/130504-boston-pcamp-spring-201343 votes -
Discovering Product Requirements
As a product manager or product owner, you are responsible for discovering and deciding on product requirements and communicating them to delivery teams. While user stories and personas can be powerful techniques for communicating, they may be too “big” or “too small”, leave out critical requirements, or simply are inappropriate for some product domains. We’ll use a simulation to demonstrate how to conduct “structured conversation” to explore, evaluate, and confirm product needs—requirements to build a shared understanding of product needs. You’ll see how your can enrich conversations by holistically exploring functional and nonfunctional requirements using the 7 Product Dimensions and…
67 votes -
Hammers, Anvils, and Hot Iron - Forging Partnerships
All product managers need to build relationships with internal and in many cases external partners. When engaging with business units like sales or finance or when you engage with partners who are building your products, or (gasp!) who are buying/distributing them - you need to keep everyone on your side. What are some of the key parts of making these relationships work. How do you form the partnerships? How do you build off of relationships handed over to you? What do you do to maintain, build on, and leverage relationships in the product arena when you need them the most?…
20 votes -
"Just Say No!" and other real life tips to become a better Product Manager
- How to choose the right features
- How to prioritize
- How to interview a customer
- How to get more from R&D
- Which free tools can save you time as a product manager
- How to provide a development commitment during a sales process
- How to maximize each version release
And additional 4 real-life examples that can help you build better products that real customers use.
102 votes -
Building a InCredible Product Brand
Building a brand is what can make or break a new product. Often what distinguishes a successful product from an also-ran is a brand that's credible and resonates with the marketplace.
We'll look at what makes for a successful brand, going beyond image to finding the true value of your product. Make your product stand out from the competition, be first in consumers' minds, and gain a loyal following of advocates and customers.
If branding is tricky, re-branding is even ******, because you need to create credibility for the new brand when you have the legacy of what's gone before.…
65 votes -
GTD while remaining happy
What does it take to get things done while remaining happy, centered and unruffled by the ups and downs of life? And how can you remain focused while working in a career such as product management that requires you to balance a hundred different things? Drawing from several philosophies, including mindfulness, Getting Things done, and understanding of your brain at work, I present a set of tips and tricks to help you get started, and a path to progress further as you go along the path to happiness in your career.
19 votes -
Don't Be Deceived: How to REALLY Improve Your Prospect Reach
Vendors wanting to sell us social or inbound marketing tools throw out stories and data suggesting we should all adopt their approach.
In a fun, fast-paced session, we'll look at real cases and the lessons they convey about determining what will work best (and when)to reach the prospects you seek to engage.
41 votes -
How To Attract More Of The Right Employees In Only Four Hours: Applying Your Marketing Skills To Hiring Talent
The economy is heating up, and great marketing and product management practitioners have a number of options, from client-side roles to agency roles to consultancies to big data startups. Hiring managers need to compete for top talent. But curiously, many dash off job descriptions that put readers to sleep rather than entice them. And many have recruiting processes that resemble a black hole more than an engaging two-way discussion. Then they are disappointed when they fail to attract and land the ‘right’ people.
This session will help you to become more authentic and predictive in your recruiting, to attract the…
17 votes -
Make Your Team Smarter
Research on collective intelligence – the “C factor” - demonstrates that teams work smarter when team members take turns and are sensitive to non-verbal cues.
Most teams have a couple of dominant members. The rest of the team listens, head-nods, texts or zones out completely. You can break this unproductive dynamic by using a process tool that requires one-hundred percent participation and engagement.
Lego® Serious Play® is a formalized a play-based process tool that has been proven and tested for over 10 years. The methodology is based on the beliefs that everyone can contribute to the discussion, the decisions and…
44 votes -
The Art and Science of Product Pricing
Pricing is often overlooked as a strategic lever essential for revenue and profits. The art and science of pricing is all about setting prices that help your organization capture some of the value that your solutions deliver to customers. Learn techniques that will help you uncover the hidden value drivers that truly differentiate your offering from the competition.
48 votes -
The Product Management X-Factor: How to be a Rock Star
Product managers are asked to be strategic, tactical, technical, and business-oriented at the same time. Despite our diverse backgrounds, some product managers seem to be more effective than others, rising to the top as "rock stars." Join ProductCamp Austin founder Paul Young for a discussion about what makes regular product managers into stars.
48 votes -
PLAY to win the product development race. SERIOUSLY.
Ever wonder why the product development cycle is so long?
Lego® Serious Play® is an innovative, collaborative communication tool that uses visual models – in the form of Lego® brick constructions – to create a universal language that allows people from vastly different backgrounds to immediately understand each other.
Imagine a meeting where users, the product development team and the marketing team sit around the same table, designing together. You can prototype, get feedback and develop a marketing strategy the very same day.
Experience how Lego Serious Play can dramatically shorten your critical path and time to market.
50 votes -
Lean startup, Hardware Edition
Everybody knows all about lean startup, MVP, customer development and product/market fit (or at least, we hope everybody does). The key tenets make total sense: MVP as the smallest possible thing you can build to complete a build-measure-learn cycle; the need for speed; charge from day one if you can and so on. A software startup can easily go through two or three build-measure-learn cycle in a couple of months.
But what if your startup is creating a hardware product, where it takes 6 months or more to manufacture the smallest possible thing you can test with?
In this talk…
34 votes -
Start doing powerful marketing analytics with spreadsheets
Do you wonder where to start using powerful marketing analytics you’ve heard about?
We describe a half dozen marketing analysis case studies, with case studies, including: marketing programs effectiveness (a.k.a. marketing ROI), sales reporting and sales planning, product profitability analysis, customer profitability analysis, price elasticity analysis for one or several products, and sales commission planning. All the cases were done with spreadsheets without macros.
10 votes -
How to save your organization 4+ months of wasted work
Have you ever had...
- One persuasive stakeholder get his "pet" project approved by Sr. Mgt that is ill defined in goals and purpose?
- One customer driving you to make decisions you believe aren't effective for the users, other customers, or your company?
- A desire to transition your organization from a professional services to a product company?
If so, you will find value in a real life story that outlines 3 low cost and simple steps that can save you and your company valuable time in the future by "managing" these issues effectively. Let our success in failure be your guide...
36 votes