62 results found

1. Competitive Intelligence for Product Decisions

   CI is commonly used to provide specific attack and defend tactics to sales. But wouldn't it be great to have reliable insight into competitive product features and roadmaps? CI can help uncover the product investments that buyers value.

   In this session I will present a framework called the Kano Model, and will share some examples of product management-driven competitive analysis. The remainder of the time will be spent with all of you brainstorming ways to apply these tools, and identifying key questions whose answers would help you develop better products.

   8 votes

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2. Lessons Learned from the Weather Forecasting Industry

   The weather industry is in many ways “ahead of the curve” when it comes to serving its customers and integrating technology. In fact, the industry has had to address certain communication and technology obstacles well ahead of most other types of organizations. Lessons learned from the weather forecasting industry can be applied to other industries to not only reduce risk, but identify and capture opportunities.

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3. Women in Product Management - Perilous Path or Rewarding Roadmap?

   An opportunity to network with other women in product management/product marketing and share stories. What unique challenges do women face? What unique capabilities do women bring to the role? How have you gone about finding role models or mentors? How have you gone about overcoming obstacles? A session filled with stories, facts, ideas, observations, and jokes.

   6 votes

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4. The Art of Rapid Prototyping

   With today's highly interactive software, designing on paper is not enough. Without being able to play with the interface, you can't really know how it will work. Rather than putting this off to the development phase or an explicit prototyping phase, start prototyping while designing. Learn how to build quick prototypes to answer specific design questions.
   Prototyping during the design process unlocks a deeper understanding of the system being designed, especially in today's world of highly interactive software. We all understand the value interactive prototypes can add to the design process, but prototyping can be unwieldy and quickly grow in scope. This session introduces the Art of Rapid Prototyping -- a way of thinking that involves building more specialized prototypes to answer very specific design questions.
   In this session, we will go through the basic axioms of rapid prototyping which have been derived from work in both physical and virtual mediums. These axioms help you identify what to prototype, when to prototype and how to prototype whether you are working with physical devices or software. We will then go deeper into specific techniques for developing rapid software prototypes. These techniques will provide specific and actionable techniques for quickly building meaningful prototypes. The focus of this section of the talk will be on how designers can use these techniques to inform design decisions.
   The session will end with a series of guided examples which will utilize the techniques to provide real and approachable examples of how to apply these techniques in everyday practice. While there will be some tips associated with specific
   recommended tools, this session is largely tool agnostic. The underlying principles of Rapid Prototyping work regardless of whether you are using programming languages like HTML5/Javascript/CSS or prototyping suites like Axure or Mockingbird.

   The session will include a section focused on building a prototype in real time.

   With today's highly interactive software, designing on paper is not enough. Without being able to play with the interface, you can't really know how it will work. Rather than putting this off to the development phase or an explicit prototyping phase, start prototyping while designing. Learn how to build quick prototypes to answer specific design questions.
   Prototyping during the design process unlocks a deeper understanding of the system being designed, especially in today's world of highly interactive software. We all understand the value interactive prototypes can add to the design process, but prototyping can be unwieldy and quickly grow in… more

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5. The Art of the Survey (and interview): why companies often build the wrong products

   For some reason, I’m strangely attracted to taking surveys. They seem like a great window into the minds of survey creators.

   They may also explain a lot about why companies often build the wrong products.

   When done well, surveys can often answer important questions and occasionally provide some real insights.

   The Good, the Bad and the Ugly

   But, most surveys aren’t very good. They tend to be the creation of either a wandering and curious mind or worse, they are the result of the corporate take-everyone’s ideas process. They also suffer from selection bias, poor completion rates and bad statistical analyses (topics covered elsewhere).

   • See more at: http://www.innovationexcellence.com/blog/2014/03/30/the-art-of-the-survey-why-companies-often-build-the-wrong-products/#sthash.DcyWL7Qr.dpuf

   This session would focus on how to:
   - figure out what question(s) you really want to answer
   - get those answered in surveys and interviews
   - show your survey takers real respect

   For some reason, I’m strangely attracted to taking surveys. They seem like a great window into the minds of survey creators.

   They may also explain a lot about why companies often build the wrong products.

   When done well, surveys can often answer important questions and occasionally provide some real insights.

   The Good, the Bad and the Ugly

   But, most surveys aren’t very good. They tend to be the creation of either a wandering and curious mind or worse, they are the result of the corporate take-everyone’s ideas process. They also suffer from selection bias, poor completion rates and bad statistical… more

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6. Research techniques to really know your customer

   What tool should one use for what purpose? When is observation better than interviews? Which quantitative methods have people used for product discovery and prioritization, and which ones are better?

   I am happy to kick this off, and then let's have a discussion and share knowledge on this topic. I am sure we have lot to learn from each other on this topic

   7 votes

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7. m.flux – When Your Product is the Experience

   We’ll discuss mcommerce and the focus on the mobile web or mobile apps from a user experience perspective. ECommerce and mCommerce solutions require development of the product as the interface between customer and a buying experience, and in most cases it doesn’t matter if there’s really a product behind it. The mobile site is intangible, constantly changing, and delivery is different for the product manager – to the extent there’s incorporation of design simplification, key result focus, and the importance of defining what the true business objectives are. Beyond requirements, user stories, or just a functional site, mCommerce may drives a very different focus.

   We’ll look into the how the mCommerce experience needs definition, the business case within the retail spectrum, and challenges in decision making that are somewhat unique to mCommerce – such as executing a mobile first/responsive design solution or enabling a mobile web vs. building an app.

   We’ll bring in some mobile stats, a bit of common sense, and apply it to the mCommerce universe – specifically for the retail market. Lastly, we’ll take a look at trends in mobile shopping to see real world application.

   We’ll discuss mcommerce and the focus on the mobile web or mobile apps from a user experience perspective. ECommerce and mCommerce solutions require development of the product as the interface between customer and a buying experience, and in most cases it doesn’t matter if there’s really a product behind it. The mobile site is intangible, constantly changing, and delivery is different for the product manager – to the extent there’s incorporation of design simplification, key result focus, and the importance of defining what the true business objectives are. Beyond requirements, user stories, or just a functional site, mCommerce may drives… more

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8. Workshop: 3 Lean Six Sigma Techniques To Help You Focus On What's Really Important For Any Product or Process

   Narrowing your focus is extremely important when it comes to figuring out the most important aspects of your product or process of interest.
   After all, everything cannot be of equal importance.
   So how do you go about figuring out what's more (or most) important?

   Using 3 Lean Six Sigma Techniques in conjunction - traditionally used in manufacturing environments, you can arrive at this conclusion very easily.

   These are:
   a) The IPO Diagram
   b) The Process Flow Diagram
   c) The Fishbone Diagram

   Using these techniques, you can then perform analyses like figuring out what your MVP could be for example (see this short video for an illustrative example: http://youtu.be/DQxQaRVuHSQ)

   In this interactive workshop, you'll gain familiarization with these 3 lean techniques by analyzing a non-technical process that everyone is familiar with with in their day to day lives.

   This workshop is ideal for up to 10 people actively participating in it. Non-participating attendees can also benefit by simply watching how these techniques are employed.

   Ideal length for this workshop: Anywhere from 1.5 to 2 hours depending on level of participation.

   Narrowing your focus is extremely important when it comes to figuring out the most important aspects of your product or process of interest.
   After all, everything cannot be of equal importance.
   So how do you go about figuring out what's more (or most) important?

   Using 3 Lean Six Sigma Techniques in conjunction - traditionally used in manufacturing environments, you can arrive at this conclusion very easily.

   These are:
   a) The IPO Diagram
   b) The Process Flow Diagram
   c) The Fishbone Diagram

   Using these techniques, you can then perform analyses like figuring out what your MVP could be for example (see… more

   15 votes

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9. Manage & Market Your Presence

   Become an even more compelling communicator through dynamic, interactive exercises. Develop skills to enhance your presence and engage your listener.

   You will
   * communicate ideas persuasively
   
   * discover how effective you can be
   * bolster confidence
   * have fun

   With Communication Skills Expert & Speech Coach, Lauren Garlick who maximizes her extensive experience in perfecting presentations and proposals.

   7 votes

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10. How to Use Trello to Manage To-Do's, Meetings, Knowledge, Development Progress & More

    Trello is a highly flexible tool that can almost eliminate the need for email within your startup.

    If you're part of a remote team, a tool like this would be indispensable.

    It can provide a high degree of clarity as to what the status of any task or process is within your organization. This eliminates uncertainty & increases efficiency dramatically.

    Whether it's managing to-do's, meetings, leveraging group knowledge or even managing the entire development progress, Trello can centralize all of your workflows to provide a high degree of clarity as to the exact state of affairs with your team.

    This talk would expand on ideas I've presented at the Office Optional conference in San Francisco as to how my team uses Trello: http://officeoptional.co/program/#trello

    As part of the session, I would also make available templates of all Trello boards for attendees to copy and re-purpose as needed. Additionally, I'd make available all resources that we've currently shortlisted within our knowledgebase board for topics that would of interest to any startup (e.g., For email marketing, web analytics, business metrics etc).

    Trello is a highly flexible tool that can almost eliminate the need for email within your startup.

    If you're part of a remote team, a tool like this would be indispensable.

    It can provide a high degree of clarity as to what the status of any task or process is within your organization. This eliminates uncertainty & increases efficiency dramatically.

    Whether it's managing to-do's, meetings, leveraging group knowledge or even managing the entire development progress, Trello can centralize all of your workflows to provide a high degree of clarity as to the exact state of affairs with your team.

    This… more

    11 votes

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11. Let Your Customer Do the Talking: Case Study Tactics & Strategies

    Nothing helps a potential customer get over the hump than hearing about how their peers are already using your products and solutions.

    In this session we will cover the fundamentals of quickly creating case studies that explain your product's value proposition and legitimize your solutions efficacy in a given market.

    Topics will include:
    Goal-setting & Groundwork
    Finding Good Subject Matter
    Ingredients of an Effective Case Study
    Interview Guide Development
    How to Leverage a Good Case Study in the Content Marketing Driven World

    3 votes

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12. You Built It - Now Will They Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing

    Let's face it: Most marketing campaigns are pretty lousy. We can fix this -- by breaking a few simple rules.

    In a fast-paced, interactive workshop, we’ll map how to grab distracted buyers – and get them wanting more. You’ll leave with real-world tips to
    
    • Boost email click-throughs – (how does s a 600% gain sound?) as much as 600%
    • Grow your pipeline 100% with a campaign prospects can’t ignore
    • How to play this up for free PR

    This interactive, practical presentation is hosted by Amy Bermar, who has been launching companies, and products, for a few decades now.

    We'll tackle the very real challenges of how to break through to distracted, disengaged buyers – and turn them into active customers.

    We'll map how to understand your customers, beyond their potential lifetime value.

    You'll get a framework for creating high-performance campaigns that drive meaningful revenue – and can be replicated – and leveraged across social networks.

    Take away practical examples that help you map how you can improve your campaigns, starting tomorrow with pragmatic tips that really work.

    Let's face it: Most marketing campaigns are pretty lousy. We can fix this -- by breaking a few simple rules.

    In a fast-paced, interactive workshop, we’ll map how to grab distracted buyers – and get them wanting more. You’ll leave with real-world tips to
    
    • Boost email click-throughs – (how does s a 600% gain sound?) as much as 600%
    • Grow your pipeline 100% with a campaign prospects can’t ignore
    • How to play this up for free PR

    This interactive, practical presentation is hosted by Amy Bermar, who has been launching companies, and products, for a few decades… more

    20 votes

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13. Developing products in healthcare - challenges and opportunities
    8 votes

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14. Increasing the importance of Product Management/Product Marketing in your company

    What can you do starting Monday May 5 to positively impact your role and your company?

    Steve Johnson and Saeed Khan will lead an interactive session with the audience to identify specific actionable items that you can use to raise the visibility, value and importance of Product Management/Product Marketing in your company.

    Let's face it; in many companies Product Management/Product Marketing are not living up to their true potential. There are many reasons for this including company culture, staffing levels, job descriptions, empowerment etc.

    But the good news is that you can change that for the better. Empower yourself by attending this session, and both share and learn techniques you can use starting May 5, 2014 to make PM/PMM stand out in your organization.

    Come with your thinking cap on and in the spirit of ProductCamp, be prepared to participate.

    What can you do starting Monday May 5 to positively impact your role and your company?

    Steve Johnson and Saeed Khan will lead an interactive session with the audience to identify specific actionable items that you can use to raise the visibility, value and importance of Product Management/Product Marketing in your company.

    Let's face it; in many companies Product Management/Product Marketing are not living up to their true potential. There are many reasons for this including company culture, staffing levels, job descriptions, empowerment etc.

    But the good news is that you can change that for the better. Empower yourself by… more

    32 votes

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15. Agile Product Ownership: Passions, Puzzles, Prouds & Sorries

    Go deep on the topic of being an Agile product owner in this engaging, informative session. In a Lean Coffee™ - a lightly structured yet agenda-less session – everyone participates. The group selects the topics, discusses their experiences, and learns from each other. Bring your brain, energy, curiosity, passions, puzzles, “prouds” and “sorries”. You don’t need to be an expert or have in-depth experience in Agile product ownership to add and obtain value.

    Ellen Gottesdiener facilitates the Lean Coffee™, as she did at the Product Management Festival in Zurich this past September. (The session was considered a highlight of the event, see http://www.productmanagementfestival.com/lean-cafe/ for more details on how it works). Join in for deep conversation, new connections, and learn a technique—Lean Coffee™—you can bring back to your community.

    Ellen Gottesdiener, Principle of EBG Consulting (www.ebgconsulting.com), an Agile coach, author, collaborative workshop facilitator, and agile requirements expert. Ellen’s most recent book, Discover to Deliver: Agile Product Planning and Analysis (www.DiscoverToDeliver.com), co-authored with Mary Gorman, describes essential practices to collaboratively deliver high value products.

    Go deep on the topic of being an Agile product owner in this engaging, informative session. In a Lean Coffee™ - a lightly structured yet agenda-less session – everyone participates. The group selects the topics, discusses their experiences, and learns from each other. Bring your brain, energy, curiosity, passions, puzzles, “prouds” and “sorries”. You don’t need to be an expert or have in-depth experience in Agile product ownership to add and obtain value.

    Ellen Gottesdiener facilitates the Lean Coffee™, as she did at the Product Management Festival in Zurich this past September. (The session was considered a highlight of the… more

    23 votes

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16. How do you measure up? A crowd-sourced, cross-pollinated discussion on evaluating product marketing effectiveness.

    As a product marketer how do you evaluate if you’re being effective? If you’re in marcomms, product management, sales or the CEO how do you evaluate if the role is being effective and properly supported?

    Is product marketing judged on volume output such as leads, events, webpages or trainings produced? Are you being driven by “optics and politics” and “the way things are done here “or jumping on the latest trends and content tactics du jour.

    How do you determine if your priorities are in the right place? If you are over or understaffed, if there are bottlenecks or organizational issues that inhibit effectiveness. Is your measure of success different at different stages of product/company development? Does product marketing in a start-up or for a new product get measured in the same way as a more mature one?

    Are there common metrics regardless of company size or product maturity?

    We’ll propose some straw man metrics and then organize the chaos that will likely ensue. So come ready to participate!

    As a product marketer how do you evaluate if you’re being effective? If you’re in marcomms, product management, sales or the CEO how do you evaluate if the role is being effective and properly supported?

    Is product marketing judged on volume output such as leads, events, webpages or trainings produced? Are you being driven by “optics and politics” and “the way things are done here “or jumping on the latest trends and content tactics du jour.

    How do you determine if your priorities are in the right place? If you are over or understaffed, if there are bottlenecks or organizational… more

    6 votes

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17. When does a QA enter??

    Yes we want to be more involved, yes QAs are the ones who spent a lot of time looking at the Product.
     There has always been debate about when is the right time for a QA to enter into cycle and no matter how many emphasis have been given on the fact “Sooner the better” in reality its always “we are done writing reqs, devs are done writing the code, lets get the QAs involve”.
    Here we can show some stats/ some possible solutions how its becoming more and more beneficial to involve the QA right from the day when a client calls and say “hey can i get the feature”.
    How do we be more involved with Product team? How do we help making consumer's experience better using our product?
    How can we help????

    Yes we want to be more involved, yes QAs are the ones who spent a lot of time looking at the Product.
     There has always been debate about when is the right time for a QA to enter into cycle and no matter how many emphasis have been given on the fact “Sooner the better” in reality its always “we are done writing reqs, devs are done writing the code, lets get the QAs involve”.
    Here we can show some stats/ some possible solutions how its becoming more and more beneficial to involve the QA right from the day… more

    6 votes

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18. Dev backlog vs Product backlog vs Roadmap

    A never ending discussion on what's important and what are we developing vs what's my roadmap brings every stakeholder in organization on a discussion table. The debate can only become meaningful if a Product manager brings an effective conclusion.

    Learn what belong where and what can make way for deliverable product.

    33 votes

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19. QA and Product Manager- Expectations Vs Reality

    lets talk about what we have always spoken in our own respective conference rooms but not across, what Product Managers expect from QA and how a QA can do a lot beyond testing the Product.
    In both the departments there are lot of expectations and lot of wishes along with lots of Ifs and Buts. In this session we will try to get atleast few answers to some of the unsaid expectations and seen realities.

    3 votes

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20. Managing Product Platforms: Best Practices for Creating Value and Network Effects

    YouTube brings video creators and viewers together. KickStarter brings those seeking funding together with investors. eBay brings buyers and sellers together and facilitates transactions. Quora helps users interact to ask and answer questions. Twitter, WhatsApp, Airbnb, Uber, Wikipedia, PayPal, the list goes on…

    These are examples of products that connect “those that produce something” with “those that consume something”? If your product fits this general definition, welcome to the world of Product Platforms.

    Without users, there’s no value and without value, users just won’t show up. So how do you solve this problem and manage for growth?
    When it comes to platforms, the technology often isn’t the reason people use it. Let’s talk about the product management of real value creation that will lead to platform success, whether you have millions of users or just starting out.

    The heart of this discussion includes the use of platform metrics to manage this business model and ultimately lead product managers to drive tangible platform growth.

    YouTube brings video creators and viewers together. KickStarter brings those seeking funding together with investors. eBay brings buyers and sellers together and facilitates transactions. Quora helps users interact to ask and answer questions. Twitter, WhatsApp, Airbnb, Uber, Wikipedia, PayPal, the list goes on…

    These are examples of products that connect “those that produce something” with “those that consume something”? If your product fits this general definition, welcome to the world of Product Platforms.

    Without users, there’s no value and without value, users just won’t show up. So how do you solve this problem and manage for growth?
    When it comes… more

    30 votes

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