Many startups feel they are too early in the game to have product management. In this session we will discuss the value product managers bring to startups and how to position product management at a startup.

What is solution marketing strategy and how does it differ from product marketing strategy? Solutions go beyond product to solve business problems. During this session, you’ll learn how to assemble a compelling solution marketing strategy. We’ll look at segmentation, personas, competition, solution portfolios, the solution maturity model, and marketing strategies.

Physical products present unique challenges in product management. Whether it’s testing prototypes, lining up manufactures, or establishing distribution channels, come join the round table to discuss the particular problems presented to physical product managers and ways to make the process easier.

In the midst of all of the noise and tools, nailing the value proposition is more important than ever. Here are 7 keys to get your product-market message right — and out the door.

Mimeo's products and services involve Internet software as well as physical items. Chuck Gehman, Mimeo's VP of Product Management will talk about how the company prioritizes and builds the software features customers desire, and the physical products the company's factories manufacture.

Collaborating around requirements to build and deliver the product involves continually evaluating and deciding amongst business and technical trade-offs. Let's share how we address the tough stuff: dependencies, nonfunctional requirements, balancing business value with risk and more!

Jason Miceli will recount his recent success story, outlining what went right and wrong, offer relevant tips and advice, and then lead a round-table discussion aimed to help Product Managers plan their next career move, whether voluntary or forced.

How do you bring a product to market or sell to a new market? What research do you before development starts? Do you launch quietly or launch loudly? How do you find beta customers? How do you get coverage in the media - and should you get coverage? How quickly do you make changes to a product post-launch?

Many internet companies don't have full-time trained interaction designer to be the usability voice between product managers and engineering - can someone present a starter-guide to interaction design to make using our websites more delightful and intuitive?

Continue the social media dialog from the fall ProductCamp. How are you using social media to support product management/ product marketing? Share best practices, lessons learned, challenges, and solutions.

Everyone knows that social media are having some kind of impact on the PM role...But what, exactly? Some companies have made significant progress in using social media as a resource for both inbound and outbound activities. Others are still in the "Got a feeling inside, but can't explain" phase.

There's a lot of value in social media, but as recent Forrester research shows, it doesn't come for free. This session will cover (1) PM's potential interest in PM, (2) how to use social media effectively, and (3) how social media change the job description, required skills, and priorities for PM.

One of the most crucial aspect of building any great product or service is finding the 20% of features that provides 80% of functionality and value your customers really want. The planning and prioritization of these features can set your company - apart from your competitors. In this session, we discuss many of the games from the 12 that is offered by Luke Hohmann's Innovation Games ® and specially designed around ones for feature discovery and product prioritization. We will discuss tips on how to implement these games in your teams and organization.

Focus on the challenges in the engineering path to product management.

Do your product management plans ever get bogged down because people just can't work well together? Product Managers have to deal with all sorts of people, and some of them present a real challenge. Learn how to identify different types of difficult people and how to deal effectively with each type. You'll learn how to communicate better and maintain healthier relationships, allowing you to reach your goals.

PMs have wanted to be strategic players. Well, now is their chance. Several tech industry market trends have been making PM an increasingly strategic role, with new priorities, responsibilities, deliverables, job descriptions, departmental structures, and job requirements.

This session will cover (1) what being "strategic" means, (2) the forces that are making PM more strategic, and (3) what does this mean for you. We will use case studies and other information from Forrester's research on tech product management and marketing to show how some companies have made the successful transition to a more strategic PM role.

Requirements come from a number of sources, including customers. We'll talk about how to get involved with customers and who.

To build awareness, we need to use the media to promote our products. However, the devil lies in the detail. How can you get your products written about? If you don't have a PR agency, how can you get articles printed? How do you write good material for the press?

Now that Social Media is beyond Beta 1.0, we will discuss some of the tools associated with the popular platforms and how they can be used effectively during the product process. Let's try to be global!